What Is Fear Of Missing Out? How Do You Protect Yourself From FOMO?

Fear of missing out, in short, FOMO is a feeling that almost all of us experience. This feeling, which emerges especially after social media has taken a big place in our lives, was actually felt in the past, but it was not that intense. What is FOMO? Fear of missing out is the fear of missing opportunities or events. An example would be that when you see your friends attend a concert or an invitation on social media, feeling sad because you missed it. How can you beat FOMO? How is FOMO formed? People who experience this feeling overwhelmingly also experience problems such as dissatisfaction with life, inability to live in the moment, or anxiety. But FOMO is not just a spontaneous emotion. Marketers often make an effort to create this feeling in you.

What is FOMO?

What Is Fomo?

FOMO is the feeling of regret, uneasiness that occurs when you miss both activities and opportunities. An example is that people frequently check their social media account to avoid missing anything. The intensity of the feeling of FOMO may vary according to criteria such as your satisfaction with your life and yourself, your social circle, and your frequency of using social media. As a result of the studies, it has been revealed that the people who experience FOMO most intensely are usually between the ages of 15-35. The reason for this is that that age group is more familiar with the internet and social media. Facing more with the opportunities we missed and thinking that you can’t adapt to the people around us pushes you into the feeling of FOMO.

Causes of FOMO?

FOMO

FOMO occurs for certain reasons. These reasons are the feeling of competition, keeping up with your social environment and feeling special. We can give limited edition products as an example. It both makes you feel special and you feel a sense of competition against other buyers. Therefore, you may be uncomfortable to think that you cannot buy these products and that you will miss them. Likewise, you may feel these emotions because of missing friends’ meetings or missing events. Companies use this feeling. The feeling of scarcity created in short-term discounts is also to awaken the feeling of FOMO in you. Or messages stating that a product you are interested in is running out are to create this feeling. Because FOMO takes you much faster to the purchasing step. But then you may regret it.

How do you protect yourself from FOMO?

Fear Of Missin Out

It is possible to protect yourself from the manipulations of the omarketers and the negative consequences that FOMO can create for you. For this, you must first learn to love yourself and your life and not compare with others. Also, the lives of people you see on social media are not their real lives. You should learn not to attribute too much meaning to a product or event and not be fooled by being aware of what marketers want to do.

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